Urban Outfitters is a prestigious name in retailing, but it wasn’t until last month that I learned about Anthropologie. If you haven’t heard, seen, or been in an Anthropologie store, you are missing an experience, I kid you not.
After visiting the store, I dug up some figures that shocked me. Here’s one that really left an impression: the typical Anthropologie shopper spends eighty minutes in the store per trip. Eighty — that’s 1 hour, 20 minutes on each visit. Can you guess how much time the typical shopper spends with other retailers? Fifteen minutes. That’s an incredible figure that should convey loads about the feel of the stores.
Anthropologie was founded to profit from patrons of the Urban Outfitters chain who outgrew UA’s fashions. As such, the target market for Anthropologie clothing is a 30 to 40′ish sophisticated woman with high discretionary income. Not a bad niche to target!
Ask ten women how they feel about Anthropologie and you’ll probably get . . . one opinion! Almost unanimously, people love the store, but aren’t crazy about the prices. Granted, they are steep, but for good reason. Anthropologie is very selective and exclusive with their fashion lines, and just about everything you find in a retail location is limited edition. Heck, they even have a good selection of one-of-a-kind items!
These items tend to fly off of the shelves, leaving mismatched items scattered about, but that leads to an opportunity for buyers: namely, sales racks. There are quite a few discounted items if you’re not against searching, which I’m sure contributes to the long shopping visits.
What I like most about Anthropologie clothes is the distinctive styling. Their clothes include a lot of floral prints, appliques, and velvets, but look elegant and sophisticated at the same time. The feeling that I get is that it’s a clothing line for confident women who aren’t compelled to reveal half of their bodies to look attractive. Touchdown, I’d say.
For anyone really looking for a bargain, you can find discount Anthropologie clothing online – not through the Anthropologie store, but through other retailers. I can’t imagine that these items are wholesale, and with the high turnover in clothing, I would doubt it’s made up of last season’s items either, but the price is right!
Bottom line: if you haven’t yet shopped in an Anthropologie store, determine if there’s one near you. It really is a great shopping experience. But beware of the prices!






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